Feeding the Future – Trust, Sustainability and the New Demands on Food Production

Time: Wednesday 25 June at 11:00–11:55

Food production faces pressure from sustainability demands, rising costs, and calls for independence. How do societal expectations and corporate responsibility reshape the industry – and what drives consumer trust in a sector vital to resilience and self-sufficiency?

Join us live at Almedalen or via Teams. The event will take place on a historical sailing ship! You’ll find the schooner Svanhild af Borgå docked at Österdahls Brygga in the port of Visby. Please register for the seminar below.

In today’s volatile world, Sweden and the Nordic region face unprecedented challenges to food security. Climate change, geopolitical tensions, and supply chain vulnerabilities demand a resilient response. Consumer trust stands at the core of this transformation. As expectations for sustainability and ethical sourcing rise, trust has become the essential bridge between producers and consumers – determining both market success and regulatory support. In this seminar: Measured trust levels of the most prominent food producers in the Nordics are revealed and discussed. The drivers of trust in the food industry are analysed through quantitative data. These findings serve as a foundation for industry leaders to chart a pathway to resilience for Nordic food systems.

Join us as we explore the future of trust-driven food sustainability.

Participants

Mats Liedholm, Managing Director, Fazer Sverige

Nina Elomaa, Chief Sustainability Officer, S Group Finland

Claes Johansson, Sustainability Director, Lantmännen Sverige

Jens Olsson, Vice President Sales, Arla Foods Sverige

Riku Ruokolahti, Director of Development, Reputation and Trust Analytics

Andrei Sergejeff, Senior Advisor, Reputation and Trust Analytics