The Shift of Trust in Global Defence – The Future of the Nordic Industry

Time: Wednesday 25 June 17:00–17:55

Trust is a strategic asset in the Nordic defence industry. We are currently going through a shift on global trust. As the sector transforms, public confidence becomes critical. What happens when that trust weakens – and how does it shape security, innovation, and long-term resilience?

Join us live at Almedalen or via Teams. The event will take place on a historical sailing ship! You’ll find the schooner Svanhild af Borgå docked at Österdahls Brygga in the port of Visby. Please register for the seminar below.

As geopolitical tensions rise and Nordic defence cooperation deepens, public trust in the defence industry has never been more crucial. Confidence in defence companies, military institutions, and policymakers shapes everything from procurement decisions to international partnerships and technological advancements. But what builds or erodes this trust? Reputation and Trust Analytics presents findings from a comprehensive study on trust in the Nordic defence sector. The analysis explores how transparency, ethical considerations, and national security concerns influence perceptions among the public and key stakeholders. What role do governments and industry leaders play in maintaining credibility? How can companies navigate reputational risks while ensuring public support?

Join us as we discuss the future of trust in Nordic defence at a pivotal moment in history.

Participants

Ronja Ahlberg, Director Cyber Defence, The Swedish Security & Defence Industry Association, SOFF

Sirje Ahvenlampi-Hyvönen, Vice President, Group Communications, Patria

Daniel Isberg, Director, CGI Defence

Fredrik Peedu, Communications Director, Försvarsmakten

Viktor Wallström, Senior Vice President and Head of Group Communication & Sustainability, Saab

Andrei Sergejeff, Senior Advisor, Reputation and Trust Analytics

Peter Markström, Advisor, Reputation and Trust Analytics