Trust in Nordic Healthcare – Public vs. Private Perception

Time: Thursday 26 June at 15:00–15:55

Public trust is the foundation of healthcare. When it erodes, the system is at risk. What drives confidence in public and private providers — and how can we secure trust in one of the most sensitive pillars of the Nordic welfare model?

Join us live at Almedalen or via Teams. The event will take place on a historical sailing ship! You’ll find the schooner Svanhild af Borgå docked at Österdahls Brygga in the port of Visby. Please register for the seminar below.

Trust in healthcare is essential for a functioning welfare system, yet confidence in public and private providers varies widely across the Nordic region. Accessibility, quality of care, and perceived fairness all influence how people view the system. What factors drive trust, and where do gaps emerge? How does media attention affect trust? How does perception differ between the private and the public sector? Is one of them more trusted? Why? What are the differences between different countries? As demographic shifts and funding pressures challenge healthcare models, how can trust be maintained? Reputation and Trust Analytics presents exclusive findings from a comparative study on trust in healthcare across the Nordics. The analysis highlights key drivers of confidence. What role do policymakers, providers, and the private sector play in ensuring a resilient and trusted system?

Join us for a data-driven discussion on the future of trust in Nordic healthcare.

Participants

Nathalie Boulas Nilsson, CEO, Humana

Fredrik von Malmborg, CEO, Nytida

Niclas Skyttberg, COO, Aleris

Andrei Sergejeff, Senior Advisor, Reputation and Trust Analytics

Peter Markström, Advisor, Reputation and Trust Analytics