Reputation has been identified as the most important driver of competitiveness by top companies. Reputation&Trust provides you with structured reputation data to approach reputation management with confidence.

Reputation&Trust is a comprehensive framework designed to understand and evaluate the reputation and trustworthiness of organisations through data. In our interconnected world, where information spreads rapidly, reputation and trust play a crucial role in influencing the behaviour of all stakeholders, including policymakers, media, customers and employees, enabling long-term success.

Reputation&Trust recognises that reputation and trust are multidimensional and influenced by various factors. It provides a structured approach for assessing these factors, helping organisations focus on the crucial parts of their reputation and cultivate trust among their stakeholders.


Our proven statistical model transforms reputation into manageable performance metrics. You can accurately track the development of your reputation and compare it against industry averages and competition. You can set and share measurable objectives with executives, directors and individuals working in corporate relations and communications.

At its core, the Reputation&Trust model consists of eight key dimensions: Governance, Financial Performance, Leadership, Innovations, Dialogue, Products & Services, Workplace and Responsibility.


8 Dimensions of reputation


Governance measures how the company operates, whether its actions are transparent and fair.

Financial Performance

Financial performance explores financial aspects of the business.


Leadership investigates the management of the company.


Innovations dimension reveals perceptions about the company’s innovativeness.


Dialogue discloses the company’s ability to communicate with their stakeholders.

Products & Services

Products & Services measures whether stakeholders perceive the company’s offering as valuable.


Workplace studies the employer image of the company.


Responsibility explores people’s perceptions of the company’s considerations over societal issues.

The Reputation&Trust model recognises that these eight dimensions are interconnected and mutually reinforcing. Strengthening one dimension often has a positive impact on the others, leading to a more robust reputation and higher levels of trust.


Reputation&Trust helps you focus on actions that effectively build stakeholder support. The model helps you prioritise your actions by revealing the most impactful reputation dimensions for your business or operations.

By applying Reputation&Trust model, you can gain valuable insights on your organisation’s reputation and trustworthiness. It helps you to identify areas for improvement, develop strategies to enhance your reputation and establish meaningful connections with your stakeholders. Our extensive data pool enables benchmarking against competition and between industry verticals.


We provide you with a detailed report and analysis of your current situation and the key points to focus on. Our clear data visualisations make it easy to understand the study allowing easy application throughout the organisation.

Ultimately, the Reputation&Trust model empowers entities to build enduring relationships, foster loyalty and thrive in today’s complex and interconnected business environment.