In Finnish

Helene Foxberg and Alexander Widén join Reputation and Trust Analytics Stockholm team


The Reputation and Trust Analytics group of experts has been strengthened with the addition of Helene Foxberg and Alexander Widén to support our Swedish clients and further our growth in Sweden.

Helene and Alexander joined Reputation and Trust Analytics as Senior Advisors on 8 January.

Helene holds a Master of Laws, LL.M. from Stockholm University. Prior to joining Reputation and Trust Analytics, she worked as Head of Professional Lines at an insurance company.

“I come from a world where corporate risk is managed in different ways, and reputational risk is as important as any other risk in a company. The Reputation&Trust research model provides insights to address and manage this risk. The concept is grounded in data-driven knowledge. It shows how different stakeholders’ perceptions of a company affect their behavior. It also allows companies to identify key areas for improvement and use the results as true KPIs. Any company seeking long-term sustainability and competitive awareness would benefit from the Reputation&Trust concept,” says Helene.

Alexander has an interdisciplinary academic background with degrees in both economics and communication. In addition, he is a certified future strategist from the Swedish research institute Kairo’s Future. Prior to joining Reputation and Trust Analytics, Alexander worked as a communications and branding strategist in the food industry, focusing on creative concept development and target group loyalty.

“In my experience, market research, especially in large companies, is often initiated from a silo perspective. And obviously a narrow scope limits the ability to have a broad and sustainable impact. When I was introduced to Reputation&Trust’s holistic approach and visualized data-driven insights, I was immediately intrigued. The unique model truly enables organizations to base their reputation management on hard data and measurable insights,” says Alexander.

Reputation and Trust Analytics is an international company specializing in strategic reputation research with the aim of helping organizations to improve trust and the conditions for doing business. The company’s best-known product is the Reputation&Trust research methodology, which is based on world- class data analytics and is widely used by management teams. The new hires will strengthen the company’s expertise both in Sweden and internationally.

“We are excited to have Helene and Alexander as part of the Reputation and Trust Analytics family. I am sure that their background and breadth of knowledge will ensure that we can provide a first-class service to our Swedish clients. In addition, they bring new and special skills to our team that will be valuable both in Finland and Sweden – and internationally,” says Harri Leinikka, CEO of Reputation and Trust Analytics.

“Reputation and Trust Analytics stood out to me as an employer because of its authenticity, professionalism and good values, which are reflected in both employee and client relationships,” adds Helene.

“How can you resist the immediate warmth and personality of Harri, Riku, Elisa and the rest of the team,” says Alexander.


Further information:

Helene Foxberg, Senior Advisor, Reputation and Trust Analytics
tel. +46 (0) 73 556 69 26

Alexander Widén, Senior Advisor, Reputation and Trust Analytics
tel. +46 (0) 70 471 23 32

Harri Leinikka, CEO, Reputation and Trust Analytics
tel. +358 40 505 5001